When I was still a student, we were asked to rethink the user interface inside the model S Tesla, as part as of our design course. To do so, we had to chose a brand and imagine a fictionnal partnership for this redesign. We made Tesla team up with Spotify for some in-car funny karaoke parties.
This car was meant to target the families, that’s why bringing the karaoke into the family trip experience made sense to us. A few years later, this feature was implemented by the company.