Robinhood

Makes e-trading more

appealing to a young

audience through a digital

campaign

Role

Illustration
Motion
Webdesign
Prototyping

A youthful
tone of voice
and bold
visuals

During my internship at Upperquad, I was lucky enough to work for Robinhood, a mobile app for those who want to invest in companies they love. As the trading apps were getting more popular, a new segment of young users became a priority to attract because they tend to be cautious about investing online.

We decided to go for a disruptive art direction that stands out amongst the traditional campaigns. Through a cheerful motion design piece, we highlight how easy to use the app is.